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Summary
Google. Facebook. Amazon. How do these three tech companies dominate online search and advertising options for small businesses competing for visibility? Gilad Edelman covers the intersection of Big Tech, politics, and law for WIRED magazine. Hear his insights on the power of these online marketing giants, what practices might define them as monopolies, and whether antitrust lawsuits or other national actions could balance their current influence on business competition.
Topics include:
4:04 - Analysis of Parler's removal from app stores
8:59 - Why sole-platform businesses need backup plans
12:12 - Customer service pains in the internet economy
13:36 - Three markets Google monopolizes
17:51 - Is small business stagnating despite cheap ads?
21:49 - The new shift in Amazon search
26:42 - Antitrust legislation odds Big Tech may face
29:53 - Could the FTC set new rules regulating Big Tech?
Review best-practice strategies to compete against larger competitors with our article, "How to Succeed in Business Competition with Larger Companies."
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