Shake It ’Til You Make It: Zumba® Creator Beto Perez’s Rise to Success

Colombian native Beto Perez came to America with little more than a passion for dance, inner drive, and a dream. Today, the Zumba® fitness empire with its dance workouts, instructor certification, and branded merchandise, is an international success, reaching fans — the Zumba family — in more than 185 countries. Celebrate Hispanic Heritage month with this inspiring story of a renowned Latin American entrepreneur.

Topics include:

1:32 - Childhood love of dance
3:07 - First dance job at age 15
6:45 - Lambada dance competition win leads to more success
11:01 - Arrival in America and a key audition
13:47 - Choosing a future business partner
15:32 - The sales pitch that started it all
18:20 - Shifting the business model
19:49 - Scale, global success of Zumba fitness
21:46 - Adding new products to the brand
24:41 - New gym: City Zero
27:30 - What’s next? Sub-brand and … movie?

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