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Marketing Your Business Online – How to Get Found

Marcus Tober, Senior Vice President of Enterprise Solutions at Semrush
Marcus Tober, Senior Vice President of Enterprise Solutions at Semrush

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Summary

Looking for tips on how to navigate the digital marketplace? Listen in as we talk with Marcus Tober, Senior Vice President of Enterprise Solutions at Semrush, to hear what he has to say about how with the right knowledge, the right partners, and the right plan, you can get your website noticed and help your business get found online.

Topics include:

00:46 - Background on Semrush and its offerings
04:07 - How to promote video content in search
06:37 - Strategy for SEO and keyword searching
10:21 - How to best utilize Semrush
12:58 - Localized search results
18:57 - Is working with an agency the right choice?
22:32 - Paid search vs. organic search
27:14 - The future in SEO

Looking for more information about online marketing? Find out how to compete online in this podcast episode.

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