How Spotify Amplifies Business Messaging for SMBs
![Rochelle Sanchirico, global director for SMB marketing for Spotify](/sites/default/files/2022-03/THRIVE_S3E40_WORX_img.jpg)
Podcast •
![Rochelle Sanchirico, global director for SMB marketing for Spotify](/sites/default/files/2022-03/THRIVE_S3E40_WORX_img.jpg)
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Summary
Before you start messaging for your business, you need to master your Unique Selling Proposition (USP). Read our article for tips.
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