If You Aren’t on Yelp, You Should Be

Host of Paychex THRIVE, Gene Marks, is talking with Senior Marketing Manager and Small Business Expert for Yelp about how business owners should be using the site to help them succeed. Hear what she says about how Yelp can help increase your online presence, create customer connections, and provide insights into how your business is doing.

Topics Include:

00:50 – Introducing Emily Washcovick
02:16 – Behind the Review podcast
04:02 – You can’t please every customer
05:55 – The positive side of a bad review
08:05 – Yelp as your online presence
12:22 – How Yelp positions itself
15:24 – Industries that benefit from being on Yelp
19:09 – Features of Yelp
23:37 – Connecting with people on Yelp
27:13 – Wrap up

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