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Summary
Google AdWords vs. Organic SEO. Facebook. Instagram. LinkedIn. How can small businesses stretch limited dollars over multiple platforms to reach customers effectively through online marketing? And how can they compete against larger companies with massive marketing budgets? Neil Patel, one of Forbes’ top 10 marketing influencers, shares growth marketing strategies and cost-effective insights your business can use across social media, digital ads, and your website.
Topics include:
5:29 - How can SMBs compete with larger firms?
9:11 - Let ROI determine marketing channels
11:32 - Predicting what Google will do next
15:25 - Competitive advantages of Facebook ads
17:12 - LinkedIn favors content creators
21:34 - How to use photo-focused platforms for recruiting
23:51 - Red-flag warnings for social media newcomers
28:57 - How do businesses evaluate a digital marketing agency?
Learn more about Neil Patel and his digital marketing resources at: http://npdigital.com
What successful marketing habits should small business owners develop? Read our 5-minute summary.
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